We're drowning in data. If you work as a content strategist, in media, or a marketer, you probably have access to more data than you can reasonably interpret. How do you decide what to focus on? What should you actually be measuring? What data is the most efficient and useful for your goals?
Enter the Content Marketer’s Funnel. We’re introducing a framework for measuring the impact of your content strategies. Marketers use a marketing funnel or buyer's journey model to understand their objectives and key metrics. The Content Marketer’s Funnel presents a similar framework for content and marketing strategists.
In this on-demand webinar, 2 revenue marketers discuss the different types of content at every stage of the funnel and how to measure your content's performance. This webinar discusses topics like:
- What is the impact of content on a brand?
- What digital metrics should we be measuring?
- How does content impact a business' bottom line?
Fill out the form to access the on-demand recording.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.