What are the biggest challenges in managing an online presence today?
According to a new study by Forrester Consulting, commissioned on behalf of Automattic, businesses struggle with development cost, assembling the right team of writers, creating meaningful and reliable digital experiences, and a lack of visibility into content performance.
Worse still, many organizations maintain multiple solutions in their marketing stack, each with their own costs.
In this on-demand webinar, hear from our featured speakers, Forrester Senior Analyst Nick Barber and Forrester Consultant Mary Barton, about the challenges facing today’s marketing teams and how organizations are rising to meet them.
Topics you’ll hear about:
- Top digital challenges and content trends impacting business in 2022 and beyond
- How leading brands are successfully lowering costs, improving content performance, hardening security, and driving business growth
- The total economic impact of adopting an agile CMS backed by content analytics, based on recent research
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
