Provide proof of your value to clients with sponsored content analytics

Arm your team with easy-to-access data on how native ads, content marketing, or sponsored or branded content is doing.

Parse.ly provides fast and easy access to analytics for publishing teams

Shareable links

Don’t make extra work for your team. Give clients live links that allow them to monitor their campaigns in real-time.

Campaign tracking

Track your efforts to drive traffic to sponsored content, whether it’s through an ad, newsletter plug, or social media campaign. Make sure you can tie a campaign’s performance back to what’s working across all of your programs.

Share links to specific pages without having to
                     give full dashboard acccess. Check on the link usage
                     in your profile.

Reports

Give marketers more value than a CTR or impressions report by showing them what about the campaign resonated with your readers.

Sponsored content promotion

Make sure sponsored content is seen by the readers that are most likely to read by recommending it at the right place to the right people through our API.

Find out more about how Parse.ly can help with native ad sales and campaign tracking

Parse.ly has given access and insight to those who would normally steer well clear of analytical platforms.

Its user friendly display and ease of use make it perfect for print editors and sales teams to understand our data.

Gareth Cross — Head of Distribution for Spark
Guides

Referral traffic trends

See how people find stories to read across the internet in our free dashboard, updated daily. Track the shares of referral traffic from Facebook, Google and more and understand how your site compares.

Explore the referrer dashboard

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