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Analytics for Publishers
Content Analytics for Publishers Get your whole team using data to drive readership The most successful media companies enable their … Read more
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6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But … Read more
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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users … Read more
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Paired With WordPress, Parse.ly Analytics Is the Ultimate Content Helper
Socrates famously said, “The unexamined life is not worth living.” Socrates would have loved using Parse.ly and WordPress. Every year, … Read more
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Using Real-Time Data: Why It Matters and How to Do It
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with … Read more
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How Wyndly Used Parse.ly to Increase Organic Search Traffic 5,300%
In this case study, Aakash Shah, co-founder & CEO of Wyndly, discusses how he used Parse.ly to scale Wyndly’s content and SEO strategy. Read more
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content … Read more
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Time is Money: Why Google Analytics is Costing You
“Google Analytics is free, so we’ll keep using it and get rid of other tools.” As marketing and media teams … Read more
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How Our Customers Use Parse.ly and Google Analytics In Tandem
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something … Read more
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Personalized Content Is The New Standard. Here Are 4 Ways To Get Started
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has … Read more