Travis Bernard, Director of Audience Development, TechCrunch - @travisbernard
Annie Lennon Carroll, General Manager, Video, AT Media (Apartment Therapy, The Kitchn) - @ALennonCarroll
Sachin Kamdar, CEO, Parse.ly - @sachinkamdar
With video starting to take over readers' news feeds, many publishers have also made it a priority for editorial strategy. What’s your plan when it comes producing and distributing video content? Join this webinar to hear from two publishers that have prioritized video as part of their overall content strategy. They will share with us what they've learned thus far and what they are still figuring out.
Join this webinar to hear:
- What video distribution strategies have worked
- Lessons learned from implementing a video strategy
- What they're still trying to figure out about video
- How to define and track video success
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How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.
Exploring the impact of formats on audience metrics
Parse.ly investigates the success of video and other common media formats