How Parse.ly Overlay helps you engage loyal readers
The Parse.ly Overlay bookmarklet layers audience analytics on top of your site. With on-page analytics, editors are able to make data-informed decisions about showcasing content that engages their most loyal audience and reporters can get a deeper understanding of how their work resonates with readers.
In this webinar, see a demonstration of Overlay features, including traffic breakdowns and new click metrics.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.