How to monetize loyal audiences: Tips inspired by Slate
On their 20th birthday last September, the digital magazine Slate reported 17,000 paying subscribers for their membership program, Slate Plus. Today, that number is at 35,000.
That’s in part because Slate has gone all-in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience.
In this webinar, Parse.ly’s Senior Customer Success Manager Kelsey Arendt does a retrospective on Slate’s loyalty strategy and provides actionable tips for other publishers to do the same.
Get the webinar recording to hear:
- Slate’s step-by-step approach for testing the viability of loyalty projects
- How to choose a loyalty metric that impacts the bottom line while validating individual work
- Identifying where your loyal audiences live and opportunities for engaging with them
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