How to use campaign tracking to build smart distribution strategies
Campaign tracking in the Parse.ly dashboard provides fast access to real-time and historical campaign data in the context of audience analytics. Content creators can differentiate between which efforts are driving traffic and make data-informed distribution decisions.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.