How to use campaign tracking to build smart distribution strategies
Campaign tracking in the Parse.ly dashboard provides fast access to real-time and historical campaign data in the context of audience analytics. Content creators can differentiate between which efforts are driving traffic and make data-informed distribution decisions.
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2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.