The value of audience attention — What happens before the conversion
As marketers, we constantly optimize for conversions. What if we could optimize for attention instead?
Get this webinar recording to learn best practices from Clare Carr, VP of Marketing at Parse.ly, to help you understand what your audience is paying attention to before the conversion — helping you grow engagement and build a loyal audience.
Get the webinar recording to answer questions such as:
- What types of content perform best with my audience?
- Where is my audience already finding the content they pay attention to?
- What topics and angles does my audience prefer?
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.