Trend vs. reality: using content analytics to demystify online publishing
This webinar explores major trends in online publishing and what data says about them. The speakers share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content and audience development strategies.
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2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.