Trend vs. reality: using content analytics to demystify online publishing
This webinar explores major trends in online publishing and what data says about them. The speakers share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content and audience development strategies.
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Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.