This webinar explores major trends in online publishing and what data says about them. The speakers share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content and audience development strategies.
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How audiences find articles, by topic
How audiences find articles varies by topic. Learn what implications this referral data has for your content strategy.
Exploring the impact of formats on audience metrics
Parse.ly investigates the success of video and other common media formats