This webinar talks about how publishers are using analytics to better understand content performance, gather actionable insight, and improve strategic business decisions.
Grow Your Audience With Parse.ly
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Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
Redefining bounce rate with engaged time
See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.