Today’s always-on digital climate brings a seismic shift to an already quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher.
Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. From brand values to content creation to the analytics that matter, we explore examples of data driven content strategies that play well into the customer journey and redefine the way we look at success.
- Examples of what a content journey should look like
- The metrics that matter along the customer journey
- What you can learn from analyzing content performance data
- The importance of writing to your target audience
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
