Making your paywall pay
How much content should we give away for free? That’s the question many media organizations are facing as they explore new ways to monetize their audiences.
In this webinar, Kelsey Arendt—one of Parse.ly's audience development experts—shares an analytical framework for figuring out which reader revenue program works for your organization and what content should require a subscription.
Get the webinar recording to answer these questions:
- What are my options for reader revenue programs?
- How much should we give away for free? What content should require a subscription to access?
- Is a membership or a partial, full, or metered paywall right for our audience and content?
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.