Make Your Content Sing: What Marketers Can Learn from Publishers
From social media posts to white papers to videos to blog posts, marketers are operating in a content-rich world. The challenge: finding the stories that resonate and engage your audience. That’s why brands need to take a page from publishers on how to craft content with your audience in mind and measure the results to ensure it’s hitting the mark.
Get the webinar recording for tips and insights on how to produce content that will capture and keep the attention of your audience. You'll find out:
- How publishers analyze audience engagement to activate devoted readers
- What brands can do to increase reader loyalty for their content
- The metrics and benchmarks that can measure content success and customer engagement
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.