How your team can get the most out of Conversions
We’ll be blunt: driving visitors to your site is just not enough anymore. To make a meaningful impact on your business, your content needs to convince the reader to take action, whether it’s subscribing to a newsletter or buying a new pair of shoes.
But measuring that impact, and getting it in front of your whole team, can be impossible if you don’t have the right tools. With Parse.ly Conversions, everyone—from the C-suite to the intern just starting out—can see how content influenced business-critical actions, and use that information to make decisions.
This recording will cover:
- Identifying the most important actions to track
- Giving your content the credit it deserves with first-touch, linear, and last-touch attribution
- Ways to measure conversions in order to improve your content strategy
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.