How to Get Better Newsletter Metrics
Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation.
Get this webinar recording to learn from publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.
- Clare Carr - VP of Marketing, Parse.ly
- Lindsay Goddard - Product Manager, The New York Times
- Brady Pierce - Senior Manager of Digital Marketing, Greentech Media
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.