The value of attention: metrics, methods, and outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.
Get this webinar recording to learn from publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.
- Clare Carr - VP of Marketing, Parse.ly
- Evan Mackinder - Senior Audience Engagement Editor, Slate
- Byard Duncan - Engagement Reporter, Reveal
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.