Using data to gain unique insights in education and digital publishing
Did you know that Parse.ly CEO Sachin Kamdar started his technology career as a high school teacher? At the time, he used technology to individually assess his students. Today, Sachin talks about using data from individual publishers to provide them with insights to help produce content that will engage their audiences.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.