Using data to gain unique insights in education and digital publishing
Did you know that Parse.ly CEO Sachin Kamdar started his technology career as a high school teacher? At the time, he used technology to individually assess his students. Today, Sachin talks about using data from individual publishers to provide them with insights to help produce content that will engage their audiences.
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Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
Redefining bounce rate with engaged time
See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.