Q4 is arguably the most important quarter of the year and for many businesses, the most profitable. Do you have the content to support year-end initiatives and close out 2022 with a bang?
We put together a toolkit to help you plan a successful Q4 content strategy. It includes tips, templates, and expert advice for evaluating the content in your library and using data to inform what you create.
Download The Content Marketer’s Toolkit for Q4 Planning to get a head start on next quarter.
Assets included in the toolkit:
- [Template] Performing a Content Audit: Use this checklist to evaluate the content in your library to see what’s working and what’s not.
- [Blog] How to Do a ROT Analysis: Keep your audience engaged by eliminating content that’s redundant, trivial, and obsolete.
- [Guide] Measuring Content Marketing ROI: Find out which content is most successful at driving business results and demonstrate its impact on the bottom line.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.