Visitors, pageviews, clicks, bounce rate, submissions, subscriptions, sales leads, revenue... Are you tracking the right metrics?
Content teams have so much data at their fingertips to evaluate their content’s performance, it’s almost daunting. By focusing on the right metrics and identifying your top-performing content, you have the opportunity to create a data-driven strategy that drives bottom-line revenue.
Easier said than done, right? We put together this toolkit of our best resources to help you get started with content measurement.
This toolkit includes:
- Blueprint For A Content Performance Report Your Boss Will Love: Identify which metrics to report on, put context behind those numbers, and make recommendations.
- Converting Content Into Cold Hard Cash: Make Content Your New Revenue Stream And Prove It: We sat down with executives from HWMedia to discuss how they leverage content as a revenue stream and prove ROI with analytics.
- What is Content Quality & How Do You Measure It?: Not sure which metrics to focus on? We dive into why you should be measuring engagement in this blog post.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.