Are you looking for new tactics to drive audience engagement? Get more inbounds or a need to just improve your buyer’s journey? Content analytics is quickly becoming an integral piece to a content or revenue marketer’s primary metrics for growth.
By tapping into individuals with engaged followers, brands can reach new and more targeted audiences. We created a toolkit of some of our best resources to help you refine your content marketing strategy.
This toolkit includes:
- The Beginner’s Guide To Content Analytics: This three-step guide is a simple process for you to get the most out of your content.
- Audience Journey: Crafting Content That Drives Actionable Results: Enjoy a listen from the content experts on crafting content that drives actionable results.
- The Rise of Content, A Path to Sustainable Growth: Great write up on understanding your audience through data and great ways to communicate with them.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.