Texas Christian University: Reporting TCU's JOUR 30204 observations and findings
TCU used their Parse.ly access to gain insights into engagement duration, social media amplification, mobile views, popular content, and more! Their project was completed as a slideshow, which you may download to read their full findings.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
Redefining bounce rate with engaged time
See why analyzing engaged time breakdowns and drop-off rates for content offers a more descriptive measurement for the quality of site visits than bounce rate.