Parse.ly U

Parse.ly U is a group of academic institutions with student-run publications.

With access to analytics, these students will graduate with a competitive advantage in the digital media landscape and an understanding of the power of data.

Parse.ly U

University of Dallas: tracking online presence

The University News used Parse.ly to improve their editorial decision-making process and increase readership.

Parse.ly U

Michigan State University: examining the strongest content types in each section

Students at the State News analyzed each of the four major sections on the site (City, Campus, Features, and Sports) and noted what type of content made the greatest impact.

Parse.ly U

Ball State University: Parse.ly data in the newsroom

The Daily News used their access to Parse.ly to increase their social media engagement, create more SEO-friendly titles, and lower their bounce rate.

Parse.ly U

University of Missouri: tracking centerpiece performance

At the University of Missouri, students used Parse.ly to track their featured content and come up with a plan for promotion.

Parse.ly U

Texas Christian University: Increasing exposure to new visitors and improving performance using social media embedment

TCU360 used data collected from Pars.ly to look for correlations between multimedia, content, and article performance.

Parse.ly U

Arizona State University: using Parse.ly data to experiment

In addition to measuring newsroom and reporter performance, students at the Cronkite News ran a number of experiments on audience engagement during the Fall semester.

Parse.ly U

Lehigh University: Increasing search referrals through keyword placement in article metadata

Interested in search referrals, Lehigh University students experimented with keyword placement.

Parse.ly U

Texas Christian University: The relationship between social media and audience engagement

Students at Texas Christian University in Fort Worth’s student newspaper studied the effect of incorporating multimedia into posts.

Parse.ly U

University of Virginia: What's more important in publishing: quality or timeliness?

UVA's Pioneer used Parse.ly data to make editorial decisions in the wake of restructuring.

Parse.ly U

Northwestern: Using the Parse.ly Playbook on NFL Draft Day

During the 2016 NFL Draft, The Medill School of Journalism at Northwestern University displayed the Parse.ly big-screen dashboard and recorded the results.

Parse.ly U

Lehigh University: An analysis on tags, devices and new/returning visitors

Students at The Brown and White use Parse.ly to analyze their visitors and determine their behaviors.

Parse.ly U

Michigan State University: Stating the facts from MSU’s spring semester

See how State News uses metrics from Parse.ly to inform their news coverage in a downloadable resource.

Parse.ly U

University of Maryland: Testing related link placement in stories on CNSMaryland.org

Students from the Capital News Service at the University of Maryland used Parse.ly to increase visitor engagement.

Parse.ly U

Lehigh University: The Brown and White investigate traffic time and social media influence

Students at Lehigh University’s student newspaper attempted to determine their ideal traffic times using social media post times and traffic trends.

Parse.ly U

University of Virginia: Creating a digital publishing strategy

The Pioneer created a short video about their approach to analytics and using Parse.ly to hone in on a publishing strategy that worked for them.

Parse.ly U

University of Virginia: Analyzing with Parse.ly Reports for content strategy

The Cavalier Daily delves into the Parse.ly dashboard, discovers what engages their readers, and uses that knowledge to plan for the future.

Parse.ly U

Texas Christian University: Reporting TCU's JOUR 30204 observations and findings

TCU's JOUR 30204: Reporting students were asked to analyze their individual work using Parse.ly.

Parse.ly U

Lehigh University: Long-form content still has a place in media

Students at Lehigh University’s The Brown and White student newspaper studied average engagement using Parse.ly.

Parse.ly U

University of Missouri: Revamping reporting using Parse.ly

Students at the Missourian used Parse.ly to track referrals, compare mobile and desktop traffic, and see the timing of spikes.

Parse.ly U

University of Virginia: How The Cavalier Daily makes the most of Parse.ly

Concerned about a drop in online readership, The Cavalier Daily now uses Parse.ly to engage with its site analytics and help editors make decisions.

Parse.ly U

Claremont McKenna College: Understanding their audience

The Golden Antlers, is using Parse.ly to provide insights into optimization patterns — including which day or time is best to release an article and more.