Travis Bernard, Director of Audience Development, TechCrunch - @travisbernard
Annie Lennon Carroll, General Manager, Video, AT Media (Apartment Therapy, The Kitchn) - @ALennonCarroll
Sachin Kamdar, CEO, Parse.ly - @sachinkamdar
With video starting to take over readers' news feeds, many publishers have also made it a priority for editorial strategy. What’s your plan when it comes producing and distributing video content? Join this webinar to hear from two publishers that have prioritized video as part of their overall content strategy. They will share with us what they've learned thus far and what they are still figuring out.
Join this webinar to hear:
- What video distribution strategies have worked
- Lessons learned from implementing a video strategy
- What they're still trying to figure out about video
- How to define and track video success
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.