The Parse.ly Overlay bookmarklet layers audience analytics on top of your site. With on-page analytics, editors are able to make data-informed decisions about showcasing content that engages their most loyal audience and reporters can get a deeper understanding of how their work resonates with readers.
In this webinar, see a demonstration of Overlay features, including traffic breakdowns and new click metrics.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.