Similar to a sales funnel, the Content Marketer's Funnel gives businesses an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey - from becoming a top-of-funnel lead to making a purchase decision.
Download this guide to dive into each stage of the funnel, including examples of successful content and which metrics you should track. Read about:
- The Awareness Stage: Learn how to use top-of-funnel content to introduce your company and draw in your audience
- The Engagement Stage: Keep your audience coming back for more by focusing on metrics like content conversions, returning visitors and engaged-time
- The Decision Stage: Drive your audience to purchase and prove the bottom-line impact of your content
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.