Is your digital marketing strategy stuck in the past?
Long before the pandemic, marketers were sending email blasts, posting on social media, and cranking out blogs. But with the recent rise of the digital economy, the competition to stand out is at an all-time high. You can't afford to be doing the same things you were doing a year ago.
Our latest guide walks through how an intelligent content strategy can drive business growth in today's climate. Download the guide to learn how to take an innovative and digital approach to your content, so you can position your business for success in 2022.
This guide walks through:
- What exactly digital transformation is: how do real-world brands successfully connect digitally with customers and build trust along the way?
- How to use a data-informed content strategy: gain insight and visibility into your audience, engagement, and how content impacts your KPIs.
- Why choosing the right CMS is essential: drive a lasting customer-centric experience with an agile content management system.
Learn how your organization can quickly deploy engaging digital experiences, measure what’s working, and have confidence in the underlying platform to drive business growth through content.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
