Nailing down your brand voice can be tricky. On the one hand, you want to have a unique personality that makes your company stand out in a customer's mind. On the other, you want to maintain consistency across channels and communications. How do you find the right balance to establish a recognizable and authentic brand voice?
This guide walks through how to hone and define your brand voice, from the research and testing phase to implementing a new brand voice across the organization.
Download the guide to learn:
- What is brand voice and why does it matter?
- Which brands have a strong, recognizable brand voice
- How to use data to understand your audience and what resonates
- How to make sure your brand voice enhances your reputation and builds loyalty
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.