For years, journalists, writers, and editors have lived by certain rules -- rules that made sense when all of your work was published in print form in a newspaper, magazine, guide or book. But those rules have shifted, and now you need to know what’ll create success in the digital age.
Download this free guide to read the new rules for digital publishing and how you can weather the storm by learning more about your audience and readers. This guide provides more than tips and tactics; it provides a framework for creating a sustainable relationship with your readers.
Included in the Editor's Guide:
- What “Reader-First” Means for a Digital Reporter or Editor
- 3 Common Misconceptions About Analytics
- 5 Exercises for Understanding Any Website’s Readers Better
- A Step-By-Step Guide for Creating Experiments Based on Knowing Your Readers
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.