Stories and content are the most powerful means of persuasion. They give data shape & bring it to life, conveying culture, experiences, & values. In under 20 minutes, Parse.ly co-founder and CEO Sachin Kamdar, walks through several ways to tell a story in order to understand your audience, inform your strategy and focus on value creation. Originally presented at Adweek Elevate Publishing, Sachin discusses the importance of creating content that tells stories and sticks with your audience.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.