How To Do Better Content Marketing
According to our Content Matters 2022 Report, the number one driver of content marketing is requests from other teams, with anecdotal evidence and executive requests also featuring prominently in decision making.
The way you decide on what content to create should go beyond internal requests and hunches on what your audience wants. Strategic analysis of performance data will allow you to create more effective content without having to create more content.
In the third chapter of our How to Do Better Content Marketing series, we walk through how to prioritize your content based on business goals and turn your content production into a well-oiled machine.
Learn how to:
- Identify high-value content ideas that resonate with your audience and help you meet business goals
- Repurpose content within your library to fill gaps in your content calendar
- Organize your content into a calendar that can be shared internally
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
