Need to create a content performance report but not sure where to start? In our online world where everything is monitored, tracked, and measured it’s easy to get overwhelmed by the amount of data at your fingertips.
To help make sense of it all, we created a blueprint for a content performance report. It outlines what goes into a performance report, how to gather and analyze data and why you should use it to make content strategy and investment decisions.
Download this blueprint to learn how you can prove content’s ROI in a concise and digestible report your boss will love.
LEARN HOW TO:
Be a strategic advisor: Your job is to deliver the facts to the leadership team and advise them on which areas need more or less investment.
Measure and set benchmarks: Evaluate your existing content to understand what your audience likes and doesn’t like, and see what you can do differently.
Create a revenue-driven content strategy: Using the data you gathered, plan a strategy that doubles down on your highest performing content.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.