Times are tough and budgets are tight. You know content is essential to attracting new customers and driving revenue, but does the C-suite?
The current economic climate is forcing businesses to look at their budgets, reduce spending, and invest in strategies that guarantee the biggest results. Now's the time to evaluate content's impact on the bottom line and prove to the organization that it's more than a "nice-to-have."
In this guide, learn:
- Why businesses can’t grow without a content strategy backed by data & analytics
- Which metrics to track to prove your content is driving revenue
- How to ask for a bigger budget (and get it)
Learn how to measure content's ROI so you don't risk losing out on budget for the rest of the year and next.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.