How to Do Better Content Marketing
More content doesn't always equate to more revenue. How does your business make money? And how does content really contribute to that?
Countless businesses today are cranking out endless content, pursuing volume over value.
We created the How To Do Better Content Marketing series to help marketers get a deeper understanding of their businesses, customers, and sales lifecycle in order to surgically create content that adds value across the board.
Get the guide to learn how to focus on driving value, not volume, to reach your target audience better and generate more meaningful results with your content.
Chapter 1 of the series dives into:
- The questions you need to ask to get the full picture of how your business makes money and how content impacts it
- The 6 most common business models and the content strategies that fit those types, including real-life examples of content-driven success stories
- Where to go next from here! Define your goals and build a plan to move forward
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
