How To Do Better Content Marketing
As we look towards the back half of the year, now is the perfect time to conduct an audit of your content to see what's worked, what hasn't worked, and make adjustments to your strategy to ensure you hit your 2022 targets.
The 4th chapter of our How To Do Better Content Marketing series walks through everything that goes into a content audit. Download this chapter to learn why you should be performing regular audits to keep your content fresh and audience engaged, and get a step-by-step guide (including a handy checklist!) to help you get started.
Get the guide to:
- Learn what topics resonate best with your audience so you can optimize future engagement.
- Identify weak performing or older content that needs to be retired, refreshed, or evergreened.
- Make data-informed decisions when building your content strategy or asking for more budget.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.