Businesses are spending more money on content marketing than ever before. In fact, in 2020 50% of B2B marketers and 59% of B2C marketers said they planned to increase their content marketing budget.
But creating outstanding content isn’t an easy feat, which is why CMO’s need to invest in the best technology possible. This guide walks through the reasons why every business needs content analytics in their MarTech stack. Whether you're a marketing team leader or a content strategist, check out our new guide to content analytics and start up-leveling your content game.
Get the guide to learn about:
- Why traditional web analytics and business intelligence tools don't work
- The value marketers gain when they have access to content analytics
- How to take a more data-driven approach to your content strategy
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.