Did you know that Parse.ly CEO Sachin Kamdar started his technology career as a high school teacher? At the time, he used technology to individually assess his students. Today, Sachin talks about using data from individual publishers to provide them with insights to help produce content that will engage their audiences.
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.