Over 56% of businesses report that they want to increase content creation spend, according to the Content Marketing Institute. As a result, organizations view their ability to measure and analyze their marketing impact as a crucial priority and it all starts with an investment in content. The digital landscape continues to change, so should your view on a content marketing strategy. Organizations that survive and thrive will be the ones that are rooted in a sound, diversified content strategy and have a firm grasp on content analytics to improve performance.
Check out these tips on how to:
- Build more purposeful content that connects with your business
- Implement a better content strategy fueled by the data you're collecting
- Create content that matters to your audience
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.