Over 56% of businesses report that they want to increase content creation spend, according to the Content Marketing Institute. As a result, organizations view their ability to measure and analyze their marketing impact as a crucial priority and it all starts with an investment in content. The digital landscape continues to change, so should your view on a content marketing strategy. Organizations that survive and thrive will be the ones that are rooted in a sound, diversified content strategy and have a firm grasp on content analytics to improve performance.
Check out these tips on how to:
- Build more purposeful content that connects with your business
- Implement a better content strategy fueled by the data you're collecting
- Create content that matters to your audience
Learn the latest around leveraging content to understand your audience and grow your business
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