Audience development guide

March 14, 2018

Audience development teams work towards the dual, often daunting goals of loyalty and scale. Three major challenges that they face along the way include: connecting readers with content that matters to them and fostering engagement, even on platforms; diversifying traffic sources; and aligning their efforts with business goals.

While no two audience development teams are alike, there’s a throughline in how to approach these challenges: start with data.

In this guide, learn about data-driven solutions to three of the biggest challenges audience development professionals face when it comes to growing and retaining audiences.

This guide covers:

  • Getting the most engagement out of your content distribution efforts
  • Identifying small-but-mighty traffic referrers
  • Understanding how audiences find content by topic
  • Combining audience development efforts with business goals
  • Tips for Parse.ly users on leveraging your data to solve these problems

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