Audience development teams work towards the dual, often daunting goals of loyalty and scale. Three major challenges that they face along the way include: connecting readers with content that matters to them and fostering engagement, even on platforms; diversifying traffic sources; and aligning their efforts with business goals.
While no two audience development teams are alike, there’s a throughline in how to approach these challenges: start with data.
In this guide, learn about data-driven solutions to three of the biggest challenges audience development professionals face when it comes to growing and retaining audiences.
This guide covers:
- Getting the most engagement out of your content distribution efforts
- Identifying small-but-mighty traffic referrers
- Understanding how audiences find content by topic
- Combining audience development efforts with business goals
- Tips for Parse.ly users on leveraging your data to solve these problems
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.