How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.
Get this webinar recording to learn from publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.
- Clare Carr - VP of Marketing, Parse.ly
- Evan Mackinder - Senior Audience Engagement Editor, Slate
- Byard Duncan - Engagement Reporter, Reveal
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.