The value of attention: metrics, methods, and outcomes

June 20, 2018

How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.

Get this webinar recording to learn from publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.

Panelists include:

  • Clare Carr - VP of Marketing, Parse.ly
  • Evan Mackinder - Senior Audience Engagement Editor, Slate
  • Byard Duncan - Engagement Reporter, Reveal

Learn the latest around leveraging content to understand your audience and grow your business

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