A cheat sheet for digital media analysts
Digital analytics has quickly become the backbone of successful strategy at media companies. While this has created opportunity for exciting discoveries through data, it also means there’s more pressure than ever. Media and publishing companies must figure out how to make the most of their data to make a difference.
Parse.ly has put together this cheat sheet to help with that. We pulled from our own experiences at media companies, and examples from our clients to bring you tips and projects that make the most of your audience data to help the teams analytics can support: editorial, business, product and executives.
In this guide:¶
- Tips on creating a data-driven culture, including ways that you can get other teams on board with using data on their own
- Five sample media analysis projects, each with step-by-step instructions, level of difficulty and reasons for tackeling the project
Download the Cheat Sheet
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.