Digital analytics has quickly become the backbone of successful strategy at media companies. While this has created opportunity for exciting discoveries through data, it also means there’s more pressure than ever. Media and publishing companies must figure out how to make the most of their data to make a difference.
Parse.ly has put together this cheat sheet to help with that. We pulled from our own experiences at media companies, and examples from our clients to bring you tips and projects that make the most of your audience data to help the teams analytics can support: editorial, business, product and executives.
In this guide:
- Tips on creating a data-driven culture, including ways that you can get other teams on board with using data on their own
- Five sample media analysis projects, each with step-by-step instructions, level of difficulty and reasons for tackeling the project
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.