Long form reading shows signs of life in our mobile news world
Pew Research Center, in association with the John S. and James L. Knight Foundation, wanted to explore how the rise in mobile devices impacted long-form content. Using anonymized data from Parse.ly’s database of hundreds of news and media sites, it was able to analyze this trend.
We learned that long-form journalism does have a place in today’s mobile-centric society.
Highlights of the Report:¶
- Long-form stories attract visitors at nearly the same rate as short-form stories.
- Across all five distinct parts of the day, readers spend about twice the time with long-form news content on their cellphones as with short-form.
- No matter how readers arrive at specific content (through a link from an external website, social media, search, etc.), engaged time for long-form content regularly extends beyond that of short-form content.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.