Data Studies

2016 U.S. Presidential Candidate Coverage and Traffic

Show page views per article
article volume by day

Page views

Number of articles

Page views per article

Where traffic came from

Enjoy studies like these?

Sign up to get more critical industry insights with all of's past and future Authority Reports.


How did we determine which candidates to include in our study?

Rather than look at media coverage for every U.S. Presidential candidate, focused our investigation on the remaining Democratic and Republican candidates in the latter part of the primary season — Donald Trump (R), Hillary Clinton (D), Ted Kruz (R), Bernie Sanders (D), and John Kasich (R).

How did we determine whether an article covered a candidate?

In order to determine if an article was exclusively focused on a particular candidate, required that the candidate's first or last name appeared in the title. Furthermore, the candidate's first and last name had to appear in either the title or the full text of the article. This definition allows an article to be about multiple candidates. For this reason, there may be some overlap in page view numbers due to articles that published about more than one candidate.

What was the sample size of our data? analyzed over one billion pageviews spread across more than 100,000 articles from more than 300 media organizations, beginning on November 2, 2015. We included only those sites that were actively tracked in our network on or before September 30, 2015 to ensure that sites included in this study had been tracked long enough to work out any integration issues.

Ready to try

Get access to a live dashboard and explore the incredible things you can do with data.