2016 U.S. Presidential Candidate Coverage and Traffic
Number of articles
Page views per article
Where traffic came from
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How did we determine which candidates to include in our study?
Rather than look at media coverage for every U.S. Presidential candidate, Parse.ly focused our investigation on the remaining Democratic and Republican candidates in the latter part of the primary season — Donald Trump (R), Hillary Clinton (D), Ted Kruz (R), Bernie Sanders (D), and John Kasich (R).
How did we determine whether an article covered a candidate?
In order to determine if an article was exclusively focused on a particular candidate, Parse.ly required that the candidate's first or last name appeared in the title. Furthermore, the candidate's first and last name had to appear in either the title or the full text of the article. This definition allows an article to be about multiple candidates. For this reason, there may be some overlap in page view numbers due to articles that published about more than one candidate.
What was the sample size of our data?
Parse.ly analyzed over one billion pageviews spread across more than 100,000 articles from more than 300 media organizations, beginning on November 2, 2015. We included only those sites that were actively tracked in our network on or before September 30, 2015 to ensure that sites included in this study had been tracked long enough to work out any integration issues.
Further Reading from the Parse.ly Blog:
- Mashable: Donald Trump is Drowning out Everything Else on the Internet
- Quartz: Can the Media Really Rig the US Presidential Election?
- Talking New Media: Page Views of Candidate Coverage Expected to Increase as Election Day Approaches
- The Media’s Obsession with Trump Isn’t Justified by Data
- Readers are “Feeling the Bern”
- Would a Page-View-Seeking Robot Write Less About Trump?