The top news stories of 2015 ran the gamut from popular to scandalous, to tragic. And while we can't control what stories capture the public's attention, we can look at how readers are discovering these stories.
This Authority Report examines search and social traffic for the top stories of 2015 to help publishers better understand how, and where, their news is circulating.
Top stories covered in this report:
- Charlie Hebdo
- Bobbi Kristina Brown
- Floyd Mayweather, Jr. vs. Manny Pacquiao
- Rachel Dolezal
- Cecil the Lion
- The Ashley Madison Agency
- Ahmed Mohamed
Traffic Sources Update:
- In July, Facebook pulled ahead of Google as the top source of referral traffic to Parse.ly’s network.
- See the top referrral sources to the Parse.ly publishing network today!
Download the Authority Report now to see our findings.
Press Coverage:
- What drives news traffic, social or search? - siliconrepublic
- Social media drove more referrals than search for 2015’s biggest news stories - VentureBeat
- Facebook top referring site for publishers, followed by Google: Parse.ly - LiveMint
- Social Beat Search In Referrals For The Year’s Top News Stories - MarketingLand
- Social Media Dominated Referrals for Year's Top Stories - MediaPost
Want to see more Parse.ly network analysis? Download all of our authority reports
Bloomberg: Global growth by paying attention to local audiences
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Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.
