Using Tags at Digital Publishers | Parse.ly Data Studies

How to use tags effectively in digital media

The latest installment of the Authority Report summarizes the current state of tags in digital media. The Parse.ly team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.

Authority Report Findings:¶

How many organizations are using (and not using) tags
Tips for using tags effectively

Press Coverage:¶

For Major Publishers, Facebook Referral Traffic Passes Google Again - Marketing Land
Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers - Adweek
Facebook has taken over from Google as a traffic source for news - Fortune
Facebook is now more important than Google for online publishers - Business Insider

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