Using Tags at Digital Publishers | Parse.ly Data Studies

How to use tags effectively in digital media

The latest installment of the Authority Report summarizes the current state of tags in digital media. The Parse.ly team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.

Authority Report Findings:¶

How many organizations are using (and not using) tags
Tips for using tags effectively

Press Coverage:¶

For Major Publishers, Facebook Referral Traffic Passes Google Again - Marketing Land
Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers - Adweek
Facebook has taken over from Google as a traffic source for news - Fortune
Facebook is now more important than Google for online publishers - Business Insider

Download this Authority Report

Here you go!

Download Now

Data Study

2018 traffic sources by content categories and topics

An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.

Data Study

Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage

Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.

Case Study

HelloFresh: Standing out in a market with too many cooks

Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.

Ready to try Parse.ly?

Get access to a live Parse.ly dashboard and explore the incredible things you can do with data.

Get started How pricing works

Home