Data studies

How to use tags effectively in digital media

The latest installment of the Authority Report summarizes the current state of tags in digital media. The team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.

Authority Report Findings:

  • How many organizations are using (and not using) tags
  • Tips for using tags effectively

Press Coverage:

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