How to use tags effectively in digital media
The latest installment of the Authority Report summarizes the current state of tags in digital media. The Parse.ly team analyzed tagging conventions across our network of nearly 400 digital media organizations to see how different companies use, or don’t use, tags. Though there is not much standardization, we can give you a glimpse into what digital publishers are doing now.
Authority Report Findings:¶
- How many organizations are using (and not using) tags
- Tips for using tags effectively
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- Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers - Adweek
- Facebook has taken over from Google as a traffic source for news - Fortune
- Facebook is now more important than Google for online publishers - Business Insider
Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.