Media producers work hard to create stories that audiences will want to read and share online. To do that well, you have to not only produce interesting and unique articles, you also have to work against the clock. The pace of digital publishing means that readers' attention moves on quickly to the next and newest piece. In short? Your articles have a shelf life.

Included in this Authority Report:¶

• How long an article typically lasts online
• How social media affects article lifespan
• A look at Evergreen articles and how many exist
• Top traffic referral sources to the Parse.ly network