What makes a good digital deadline?
Just because deadlines are no longer dictated by the capabilities of the printing press, it doesn’t mean digital deadlines should be arbitrary. For this Authority Report, Parse.ly examined three months' worth of our data across more than 10 billion page views and over 100,000 posts to see when stories attract the most attention. Every time a reader clicks on a story, they’re showing their intention to read it. Knowing when they’re most likely to do so can inform every part of a publisher’s business from product to editorial and beyond.
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2018 traffic sources by content categories and topics
An analysis of referrer traffic data reveals benchmarks for the categories and topics that resonate with 2018 audiences and where they discover stories to read.
Ahead of the 2018 midterms, a look back at the 2016 presidential candidate media coverage
Turning to data to understand the full story of how the media covered the 2016 elections and how readers responded.