Just because deadlines are no longer dictated by the capabilities of the printing press, it doesn’t mean digital deadlines should be arbitrary. For this Authority Report, Parse.ly examined three months' worth of our data across more than 10 billion page views and over 100,000 posts to see when stories attract the most attention. Every time a reader clicks on a story, they’re showing their intention to read it. Knowing when they’re most likely to do so can inform every part of a publisher’s business from product to editorial and beyond.