Just because deadlines are no longer dictated by the capabilities of the printing press, it doesn’t mean digital deadlines should be arbitrary. For this Authority Report, Parse.ly examined three months' worth of our data across more than 10 billion page views and over 100,000 posts to see when stories attract the most attention. Every time a reader clicks on a story, they’re showing their intention to read it. Knowing when they’re most likely to do so can inform every part of a publisher’s business from product to editorial and beyond.
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Bloomberg: Global growth by paying attention to local audiences
Bloomberg achieved an ambitious internal goal to increase their global presence by segmenting their traffic by region.
Slate: Increasing reader loyalty and growing subscriptions
Slate monetized their incredibly loyal audience by shifting their focus from unique visitors to engaged time.
HelloFresh: Standing out in a market with too many cooks
Global meal kit provider HelloFresh uses content to differentiate their brand identity and curate an enjoyable at-home cooking experience for their customers.